[Forbes] 10 Ways Machine Learning Is Revolutionizing Marketing

[Forbes] 10 Ways Machine Learning Is Revolutionizing Marketing

March 5, 2018

In this article, Forbes outlines how machine learning is revolutionizing the marketing industry. Machine learning encompasses several marketing capabilities made possible through digital marketing tools. Machine learning optimizes the following must-haves for marketers:

  1. Measurement: The ability to gain valuable insights and measure marketing’s effectiveness.
  2. Customer experience: identifying qualified leads and loyal customers. Marketers can quickly identify customer pain points and deliver better experiences to strengthen relationships.
  3. Targeted messaging: better communicate with current customers and prospects. Machine learning uses optimization engines to predict the best combination of elements that will lead to a new sale, upsell, or cross-sell.

Click through to read the full article and learn how to integrate machine learning into your marketing plan.

 

Check out the full article on AI & Machine Learning!

 

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