In this article, Forbes outlines how machine learning is revolutionizing the marketing industry. Machine learning encompasses several marketing capabilities made possible through digital marketing tools. Machine learning optimizes the following must-haves for marketers:
- Measurement: The ability to gain valuable insights and measure marketing’s effectiveness.
- Customer experience: identifying qualified leads and loyal customers. Marketers can quickly identify customer pain points and deliver better experiences to strengthen relationships.
- Targeted messaging: better communicate with current customers and prospects. Machine learning uses optimization engines to predict the best combination of elements that will lead to a new sale, upsell, or cross-sell.
Click through to read the full article and learn how to integrate machine learning into your marketing plan.