[Inc] Why Storytelling Is A Leader’s Most Valuable Skill Set

As a business leader, you’re called on to engage and inspire your team. You’re expected to influence others with the power of your ideas – it would help if you illustrated those ideas in a way people not only understand but feel and then can act on. How do you do this? Through storytelling! Why? Because stories carry influence, emotion and an opportunity to dig deeper.

Storytelling is a powerful and critical leadership technique because it is collaborative, energizing, persuasive, entertaining, memorable and most of all, authentic.

By mastering the craft of storytelling, it helps different audiences make sense of an organization and provides a forum for two-way listening and ultimately an opportunity for business growth.

Here’s why:

1. Stories build your brand
2. Stories attract your perfect customers
3. Stories keep you and your business growing

What story could you tell? To learn more about the power of storytelling, read Inc.’s original article: